Unintentionally or intentionally, an attractive “employer brand” is one of the positive externalities of a strong “consumer brand.” It’s not pure happenstance that the most sought after employers have an emotional connection with their prospective hires and therefore command the lion’s share of the talent market.    High engagement with customers is the congealing element of brand affiliation and strong brand connection is what pulls us emotionally to one employer over another. That’s how human psychology works and for a…